The Thinking

This development map captures the strategic thinking behind Frigitorium and the opportunity it creates for a large gym network. It brings together the major areas considered in shaping the concept, including:

• Why cold exposure is used
• The physical, mental and recovery benefits it can support
• The features that make the system practical in a high traffic gym environment
• The cultural and wellness cues behind the idea
• The member groups it is designed to serve

The purpose of the map is to show that Frigitorium has been considered as a complete commercial, operational and member experience proposition, with the website language and supporting material building from this foundation.